Job Summary

As a senior marketing executive, you will lead and develop integrated marketing strategies and campaigns to promote our brand and solutions in Asset Tracking, Manufacturing and Supply-Chain operations.

Job Responsibilities

• Develop and implement our global marketing and GTM strategy
• Create awareness of and develop the Omnitaas brand in industry journals and papers
• Communicate with target audiences and build and develop customer relationships
• Lead marketing plans, advertising, direct marketing and campaigns
• Source advertising opportunities and place adverts in the press, journals, social media, etc.
• Work closely with in-house or external PR and creative agencies to design marketing materials such as brochures and adverts
• Write and proofread marketing copy for both online and print campaigns
• Manage and produce creative content, videos and blog posts
• Drive public relations and social media channels
• Organize and attend events such as conferences, seminars, receptions and exhibitions
• Contribute to analyst reports and research
• Arrange the effective distribution of marketing materials
• Maintain and update customer/CRM databases for lead management
• Conduct market research, for example using customer questionnaires and focus groups
• Develop relationships with key stakeholders, both internal and external
• Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
• Track marketing performance and return on investment and prepare weekly or monthly reports for management
• Monitor and report on competitor activity
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
• Oversee and manage the marketing budget

What to expect

• Omnitaas is a work-from-office organization
• Develop working knowledge of Omnitaas solutions, B2B SaaS markets and competition is a must
• You will be required to attend meetings with clients, partner organizations, industry events and exhibitions
• You may be expected to socialize with stakeholders and clients to build and develop relationships
• Expect a challenging and fast-paced work-environment with tight deadlines
• Ability to juggle various projects at the same time and work with external suppliers and creative agencies
• You will need to travel both domestically and internationally

Job Qualifications

A career in marketing is open to all graduates, preferably a degree in the following subjects may be particularly useful:

• Business or Management
• Communications
• IT or computer science
• Marketing
• Psychology

In addition, awareness of digital media techniques, marketing software products and industry knowledge in manufacturing and business operations will be helpful.

Skills

You'll need to have:

• Strong communication and interpersonal skills
• Commercial awareness and business acumen
• Copy-writing and design skills
• Creativity
• An eye for detail
• Analytical and strategic thinking
• Drive and self-motivation
• A flexible approach to work
• The ability to work well under pressure
• Teamwork and the ability to foster good working relationships
• Influencing and negotiation skills
• IT, social media and numeracy skills

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