As a senior marketing executive, you will lead and develop integrated marketing strategies and campaigns to promote our brand and solutions in Asset Tracking, Manufacturing and Supply-Chain operations.

Responsibilities

• develop and implement a marketing strategy
• create awareness of and develop the Omnitaas brand
• communicate with target audiences and build and develop customer relationships
• lead marketing plans, advertising, direct marketing and campaigns
• source advertising opportunities and place adverts in the press, journals, social media, etc.
• work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
• write and proofread marketing copy for both online and print campaigns
• manage and produce creative content, videos and blog posts
• run public relations and social media channels
• organize and attend events such as conferences, seminars, receptions and exhibitions
• contribute to analyst reports and research
• arrange the effective distribution of marketing materials
• maintain and update customer databases
• conduct market research, for example using customer questionnaires and focus groups
• develop relationships with key stakeholders, both internal and external
• evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
• track marketing performance and return on investment and prepare weekly or monthly reports for management
• monitor and report on competitor activity
• lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
• oversee and manage the marketing budget

What to expect

• Omnitaas is a work-from-office organization
• develop working knowledge of Omnitaas solutions, markets and competition is a must
• you will be required to attend meetings with clients, partner organizations, industry events and exhibitions
• You may be expected to socialize with stakeholders and clients to build and develop relationships
• The work is often challenging and fast-paced as you'll need to meet tight deadlines, juggle various projects at the same time and work with external suppliers and creative agencies
• you may need to travel both domestically and internationally

Qualifications

A career in marketing is open to all graduates, preferably a degree in the following subjects may be particularly useful:

• advertising
• business or management
• communications
• IT or computer science
• marketing
• psychology

In addition, awareness of digital media techniques, marketing software products and industry knowledge in manufacturing and business operations will be helpful.

Skills

You'll need to have:

• communication and interpersonal skills
• commercial awareness and business acumen
• copy-writing and design skills
• creativity
• an eye for detail
• analytical and strategic thinking
• drive and self-motivation
• a flexible approach to work
• the ability to work well under pressure
• teamwork and the ability to foster good working relationships
• influencing and negotiation skills
• IT, social media and numeracy skills
• foreign language ability

‍

‍

‍